All kinds of discrimination can practically be illuminated in terms of an online trade. This can be a huge advantage for people who own the online businesses or for people who would like to use the products or services of one.
There is the obvious issue that individuals will normally need to access the company over the internet but as long as this can be managed (and technology permits this even with a disability such as blindness) all other issues are overcome. A hard of hearing person can order comfortably without the worry of talk type or needing to involve anyone else in the transaction. This provides them with massive amounts of independence, much more than when having to rely on someone else. This is also the position for people who have to use wheelchairs, often moving around physical shops can be a nightmare despite the disability discrimination act, and so online surfing, shopping and even working can be fantastic. Of course the other plus side for these shoppers is that no one need know about their disability unless they decide to reveal it. Of course this is exactly opposite to the face to face situation of a physical store where any number of assumptions can be made on people coming through the door. Judgements can cover many other areas too, and are often made without thinking.
So one’s health is not the only form of prejudice that can be avoided with online organisations, no one need necessarily know the age of the owner of the business, or the staff who will service the sale, whether they are male or female, white or black, or what type of clothes they wear. This means that the usual forms of discrimination are very easy to evade and the only assumptions that can be made are to do with the written text on the pages of the website. Of course these may be associated to a specific age group or a particular gender but only if the owner of the company chooses to allow this. If it is not pertinent to the sale at all then the owner can just snuff out any such info and offer a totally neutral site if he chooses to.
One could argue that there is discrimination of a form in terms of the Search Engine Placement listings that are the results of a keyword search for suppliers or producers unknow. However when one takes into consideration the aims of a search engine such as Bing, the only thing it is aimimg to do for it’s customers is give them the best answer for their enquiry. Thus, it is also indifferent with the race, gender, age or religion. It simply reviews the information provided by the website, adds to that any Online Marketing information that has been conducted on behalf of the site (as long as it has been done in a proper way) and grades all the sites. So as long as the site provides the information demanded by the searcher the engine is happy to promote it. Of course, any site not using the services of a decent Search Engine Optimization Company may be lower down the listings, but this is a true case of marketing and nothing to do with discrimination.
Tags: Age Group, Assumptions, Blindness, Clothes, Disability Act, Disability Discrimination Act, Face To Face, Hard Of Hearing, Health, Internet Companies, Judgements, Marketing, Massive Amounts, Nightmare, Online Businesses, Online Marketing, People Online, Pluses, Prejudice, Search Engine Optimization, Seo, Shoppers, web site marketing, Wheelchairs, Worry
